Description:

The story of the first pair of Air Jordans; basketball legends Lebron James, Kobe Bryant and Michael Jordan; cutting-edge designers like Virgil Abloh; prominent personalities such as Will Smith, Spike Lee and Travis Scott... From playgrounds to fashion shows, from the underground universe to auction sales, this volume tells us how some simple sneakers have become real cult objects of the 21st century. Through a collection of 1000 unique sneakers, interviews and iconic advertising campaigns, the team at Larry Deadstock, a leading boutique in Paris, traces the history of collaborations, limited editions and the resell market from the 2000s to today. An indispensable reference text for sneakerheads, collectors, sports enthusiasts and all those who are fascinated by these incredible shoes.